Many of the dimensions and metrics are built and harmonized thanks to the Adomik Data Engine. 

1. All the terms followed by * denote a custom calculation 
   
2. The ones noted with ** use Adomik’s proprietary universal mapping
   
3. The ones noted with *** are mapped thanks to each publisher's inputs
   

Available in the Report App

Metrics

Revenue

Ad Requests*: When a user's browser sends a request to the ad server for a creative to be displayed, it might not always result in an impression. Please refer to this article to understand how Adomik calculates the ad requests depending on your stack. 

Impression: When a seller’s ad request has been filled and a creative is served to a single user. This also represents when the seller is getting paid.

Fill %: The percentage of ad requests that result in a sold impression.

Calculated as Fill Rate = Total Impressions / Total Ad Requests

Revenue: Publisher net earnings on sold impressions after any revenue share or fees, as provided by the partner. Currency exchange rate may apply.  Learn more about currency and exchange rates, as well as net vs. gross revenue. 

RPM: The revenue earned per 1000 ad requests.

Calculated as RPM = Total Ad Earnings / Ad Requests x 1000

CPM: The revenue earned per 1000 ad impressions .

Calculated as CPM = Total Ad Earnings / Impressions x 1000

Performance

CTR: Click-through Rate (CTR) represents the percentage of impressions that were clicked on by the user. At Adomik, we only look at the impressions coming from Partners for which we have coverage and that are eligible for clicks.
Calculated as CTR= Total Clicks / Total Impressions Eligible for Click

Viewability Rate: Viewability Rate is the percentage of impressions that were viewable to a user. A display ad is considered viewable when at least 50% of its pixels are in view for at least one second, and a video ad is considered viewable when 50% of the player is in view for 2 consecutive seconds, as defined by the IAB.
At Adomik, we only look at the impressions coming from partners for which we have coverage and that are eligible for viewability.

Calculated as Viewability Rate: Viewed Impressions / Total Viewable Impressions.

Coverage*: As we do not have access to the clicks or viewable impressions metrics for all connectors, the coverage represents the percentage of impressions that provide click or viewability metrics for a given dimension. See which connectors allow us to collect Click and View data.
Calculated as:

• Click Coverage: Total Impressions Eligible to Click / Total Impressions
  

• Viewability Coverage: Total Viewable Impressions / Total Impressions
  

Dimensions

You can find all the available dimension in your Report Ecosystem below: 

Stack 

Partner**: (It can be an SSP, Ad Server, Ad Exchange, Header Solution) The monetization platform providing the winner of the programmatic auction between sellers and buyers. 

Seat**: Publisher account on a specific partner. One seller can have multiple seats for a given partner (for example, one seat per region or one seat per website).

Integration Type***: Defines how the publisher stack is organized, whether each partner is bidding via those various integrations: Primary Ad Server, Wrapper Prebid, Server Prebid, Open Bidding, etc. Adomik learns and discusses each partner's stack with them to map each SSP to the correct dimension.

Transaction

Transaction Types**: The high-level method by which a buyer and a seller enter into a contract and perform the transaction (it could be programmatic or via a signed long-term contract, a negotiated rate, etc.). For example, open auction, direct, programmatic guaranteed, private deal, public deal etc. Learn more here.

Sales Channels: Easily sort between Direct or Programmatic. Learn more here.

Deal Types**: When the partner provides this dimension, it gives more-detailed information about the type of deal in place (Private Auction, Smart+, First look, Deal, Priority, etc.).

Demand 

Bidders (or DSP)**: Technology used by buyers in order to send bids. It’s often a DSP, but it could also be a third-party bidder. Adomik breaks out each DSP’s buy depending on the partner it’s coming from. For example, TTD via Rubicon and TTD via OpenX are considered two different bidders.

Buyers**: The trading desk/agency or entity that executes the buy on the demand side, keeping in mind that a buyer often buys for multiple brands.
Brands usually don't own the necessary technology and knowledge to do that themselves, but sometimes a big brand may function as its own buyer, e.g., brand=Disney, buyer=Disney.

Note that not every partner provides the buyer mapping, and Adomik uses its algorithm and industry knowledge to map them correctly. Learn more here.

Buyer holding**: Mapped entity that groups various buyers under their holding company based on Adomik industry knowledge. Learn more here.

Example: Omnicom is the holding for OMD, PHD, TBWA, BBDO, etc.

Brands** (or Advertiser): The brand is what the advertiser decides to show in the ad. An advertiser can have multiple brands, but we will always display what we see in the ad as most granular. For example, if advertiser CocaCola is running a Fanta ad, we will show Fanta in the reports.

Usually a brand appears with one buyer, but sometimes it may have a contract with several buyers simultaneously

Deals (or PMP): A contract made directly between a publisher and an advertiser or agency for programmatic inventory. Adomik returns the NAME of the deal as entered in the ad server and not the contract ID. Learn more here.

Direct 

We are able to return your exact AdServer Setup for these three items (both Direct and Programmatic delivery) : Order, Line items, Campaigns. Please refer to your adserver console for definitions.

Supply 

Media Type**: Adomik’s categorization of Advertising Media types in high-level categories like Display, Native, Audio, Video etc. Learn more here.

Publishers***: A publisher is a website/URL (or grouping of URLs). The mapping of the different URLs is usually provided directly by the client.

Ad Slots***: (or Placement = ad unit) The empty space on the publisher's site into which an advertisement can be placed. Several spaces are often grouped together into one ad unit. Often the empty space can flexibly adapt to accept several different creative sizes

Formats (size)**: Represent the size of the ad slot where the creative is being served. Often the empty space can flexibly adapt to accept several different media types (for example, outstream videos or native could be served in a 300x250).

User 

Device**: Indicates which device type the impression was served on. Please note that we are not able by default to distinguish between in-app. However, this may be achieved via a custom dimension. 

Countries**: Based on the user’s IP address. Indicates in which country the impression was served. 

Custom 

Custom dimension***: Grouping or filters of existing dimensions, defined and designed by the publisher and the Adomik team to answer a specific business need. For example, some examples could be Sales Team Member, Region, Brand Verticals, etc. Refer to this article to learn about custom dimensions.

Key Values (KV)*** : Key values (KV) are a Google dimension that activate data points specific to your activity. Learn more about accessing key values in Report

Available in the Benchmark App

Metrics 

For the sake of clarity, we will use this color whenever we are defining a simulated metric as opposed to “real” data. 

Share of voice on the seller: The weight in percentage of any dimension (partner, brand, buyer, format, transaction type, device) within the total seller revenue or volume. Learn about the SoV concept here.

Revenue “on the market”: The simulated revenue made by the market in the selected scope and time period. The simulated revenue is the share of voice of the selected scope of the market, reduced to the seller’s size. Learn more about the market metrics.

Impressions “on the market”: The simulated volume of impressions sold on the market in the selected scope and time period. The simulated volume of impressions is the share of volume of the selected scope of the market, applied to the seller’s inventory. Learn more about the market metrics.

CPM on market: The CPM made by the market in the selected scope and time period. CPM on market is the only “true” market metric that we display in Benchmark (alongside the market share of voice).

Gap: The difference between the seller’s revenue and the simulated market revenue. Learn more about Gap calculation here.

Dimensions

Only a subset of dimensions are available in Benchmark to ensure accuracy and scale, definitions are the same as above.