Upcoming Changes to Partner Names (May 2025)
To align with recent changes, we will soon update the names of the monetization Partners listed below across all our products:
CURRENT NAME | NEW NAME |
Improve Digital | Improve Digital by Azerion |
Xandr Monetize | Microsoft Monetize (fka Xandr Monetize) |
Facebook | Meta Audience Network |
Yahoo Ad Tech (fka Verizon) | Yahoo Backstage |
Teads | Outbrain - Teads |
Sharethrough | Equativ - Sharethrough |
NimbusPlus
Magnite CTV (fka Telaria)
Magnite DV+ (fka Rubicon)
SpringServe
FreeWheel SFX
Freewheel MRM
Equativ (fka Smart)
Nexxen (fka Unruly) | Nimbus
Magnite Streaming
Magnite DV+
Magnite Streaming - SpringServe
Freewheel SSP (fka SFX)
FreeWheel Streaming Hub (fka MRM)
Equativ
Nexxen |
Impacts:
These changes will take effect as of June 10 on all products:
Report & Data Download: “Partners” dimension
Deal Center: “Partners” dimension
Benchmark: “Partners” dimension
Data Export: make sure that your data ingestion tools relying on the ssp_name dimension are updated accordingly to maintain seamless operations and reporting.
Data Sharing: the names will be updated for the source_label column in the dimension_dictionary table for the platform_id dimension.
Feel free to contact your Customer Success Manager if you have any questions.
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