Upcoming Changes to Partner Names (May 2025)

Upcoming Changes to Partner Names (May 2025)

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To align with recent changes, we will soon update the names of the monetization Partners listed below across all our products:




CURRENT NAME

NEW NAME

Improve Digital

Improve Digital by Azerion

Xandr Monetize

Microsoft Monetize (fka Xandr Monetize)

Facebook

Meta Audience Network

Yahoo Ad Tech (fka Verizon)

Yahoo Backstage

Teads

Outbrain - Teads

Sharethrough

Equativ - Sharethrough

NimbusPlus


Magnite CTV (fka Telaria)


Magnite DV+ (fka Rubicon)


SpringServe


FreeWheel SFX


Freewheel MRM


Equativ (fka Smart)


Nexxen (fka Unruly)

Nimbus


Magnite Streaming


Magnite DV+


Magnite Streaming - SpringServe


Freewheel SSP (fka SFX)


FreeWheel Streaming Hub (fka MRM)


Equativ


Nexxen



Impacts:

  • These changes will take effect as of June 10 on all products:

    • Report & Data Download: “Partners” dimension

    • Deal Center: “Partners” dimension

    • Benchmark: “Partners” dimension

  • Data Export: make sure that your data ingestion tools relying on the ssp_name dimension are updated accordingly to maintain seamless operations and reporting.

  • Data Sharing: the names will be updated for the source_label column in the dimension_dictionary table for the platform_id dimension.



Feel free to contact your Customer Success Manager if you have any questions.