Product Update: Intel Insights - Revenue Variation Indicators (October 2025)

What's New?

We've introduced visual indicators that automatically alert you when significant revenue changes occur, helping you spot important trends without manual analysis.

🌟 Smart Visual Alerts

On your Key Metric Revenue widget

When revenue changes significantly (by more than 5% between comparable periods), a visual indicator appears. In one click, you can open the dedicated dashboard via the Growth (or Loss) Insights button for a detailed analysis.

On your Ecosystem Tables

In the "Rev. Growth%" column of "Highest Revenue" view, items get highlighted when they significantly impact your revenue:

Automatic detection for items contributing >25% of total revenue change.
Smart filtering for items with >5% total impact AND >50% individual growth rate.
Visual indicators make high-impact changes immediately visible.

🎯 When Indicators Trigger?

Time Comparison enabled with two identical time periods.
Significant changes detected automatically in the background.
Context-aware; different thresholds for KMB vs ecosystem level.

📊 The Analysis Dashboards

When you click "Run Analysis," you're taken to pre-built "Revenue Growth Analysis" or "Revenue Decline Analysis" dashboards that provide comprehensive breakdowns by transaction type, media type, brands, and publishers, all configured with your current filters and time period.

This feature transforms revenue monitoring from reactive checking to proactive alerting, ensuring you never miss significant performance changes.