Product Update: Take Curation Management to the Next Level (June 2025)
On March 4 this year, Andrew Casale, CEO of Index Exchange, stated:
“Curation will be bigger than header bidding and as big as programmatic or RTB, that’s our bet.” (Prebid Ascent event, London)
At Adomik, we are seeing this transformation unfold. Curation is rapidly emerging as a core transaction type, alongside Deals and Open Auctions, bringing both opportunities and challenges for publishers. That’s why we are introducing a new set of features designed to provide maximum transparency into Curation and support the management and optimization of your Curated Ad Sales.
In the Report App:
New data points: Track Curators, Curator Types, and Curated Deals to identify key players, reach out to them, and organize your strategy.
New “Curation Monitoring” Dashboard: Get a comprehensive view of your Curation activity with actionable insights, including incremental vs. cannibalized revenue from Curation.
In the Benchmark App:
In Lead Generation (Live in June):
“Curation to Deal” Sales Opportunities: Identify upsell opportunities to grow your direct programmatic business based on Curation activity.
New Curation Opportunities: Spot new and high-performing campaigns in the Curation market, especially those outperforming Open Auction CPMs.
In Deal Alerts (Live in June):
And more to come!
Reach out to the Adomik team to explore these updates and stay ahead in managing your curated ad sales.
Note: Curation insights are currently available for a subset of SSPs. We are continuously expanding this coverage.
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